Commercial Leader & Growth Strategist

Guye Lord - B2B Sales Consultant & Commercial Growth Strategist, Sydney Australia

I help companies build high-performing sales / marketing / operations teams, accelerate pipelines, and scale into new markets.

0+
Years Experience
$0M+
Revenue Growth
0
Countries
Guye Lord - B2B Sales Consultant, Commercial Leader and Growth Strategist based in Sydney, Australia

Services

How I Help Businesses Grow

Over two decades of commercial leadership across sales, advertising, media, and publishing, applied to practical solutions that deliver results.

About

Guye Lord

I'm a results-driven sales and commercial leader with a career spanning B2B sales, advertising, media, publishing, and business management. I have a proven history of helping organisations scale and consistently delivering above expectations.

My approach blends analytical precision with a people-first mindset. Whether you're establishing a sales process or scaling an existing one, I help optimise operations for lasting success: from crafting growth strategies and driving revenue to building long-term client relationships.

Areas of Expertise

B2B & B2B2C Sales
Digital Marketing & Advertising
Lead Generation & Conversion
Negotiation & Closing
Leadership & Team Building
Business Planning & P&L
Account Management
CRM (Salesforce, HubSpot)
$6M+
Regional Revenue Growth
5+
Countries
20+
Years Experience
46+
Staff Built & Led

What Stands Out

Guye brings an unmatched combination of strategic thinking and hands-on execution. He scaled our APAC operation from nothing to a multi-million-dollar region.

- CEO, B2B Technology

His ability to build relationships with C-suite decision-makers and close complex deals is outstanding. He exceeded our annual target months ahead of schedule.

- VP Sales, Enterprise SaaS

A proven closer and mentor. He consistently outperformed and trained teams to do the same, becoming our top new-business revenue generator year after year.

- Managing Director, Media & Publishing

Process

How We Work Together

A structured yet flexible approach refined over 20+ years, from startups establishing their first sales process to enterprises scaling into new regions.

1

Discovery & Assessment

1–2 weeks

Understanding your business, market position, and growth objectives.

Business audit and competitive landscape analysis
Current sales process & pipeline review
Market opportunity identification
Goal setting and KPI definition
2

Strategy & Roadmap

1–2 weeks

Crafting a high-impact sales and growth plan tailored to your goals.

Sales strategy development & channel selection
Lead generation & conversion framework
Client relationship & account management plan
Budget allocation and milestone planning
3

Execution & Implementation

2–6 weeks

Hands-on delivery: sales process setup, team training, and market entry.

Sales process implementation & CRM setup
Team recruitment, training & mentoring
Agency & partnership development
Campaign launch and initial outreach
4

Optimisation & Scale

Ongoing

Refining what works, scaling what grows, and keeping the engine running.

Performance monitoring and data-driven insights
Pipeline optimisation and conversion improvement
Regional expansion and new market entry
Ongoing strategy reviews and coaching

Ready to Grow?

Every successful engagement starts with understanding your unique challenges. Let's discuss how this process can be tailored to your business.

Schedule a Consultation
Free initial consultationFlexible engagement modelsResults-focused approach

Contact

Let's Start a Conversation

Whether you're establishing business process or scaling into new markets, I'd love to hear about your challenges and explore how we can work through them together.

Send a Message

I'll get back to you within 24 hours.

Free Consultation

Schedule a 30-minute strategy call to discuss your goals and explore how 20+ years of commercial experience can help you achieve them.

Free 30-minute consultation
Business growth assessment
Tailored strategy recommendations
No obligation

Quick Questions