B2B Sales Strategy & Development
Designing and executing B2B sales strategies for new business acquisition and client retention, from go-to-market planning through to revenue growth frameworks that deliver measurable results.
Most B2B sales strategies fail not because the market is wrong, but because the execution plan is. I work with founders, sales leaders, and commercial teams to build strategies grounded in real buyer behaviour, not theory.
Over 20+ years I have designed and delivered go-to-market plans for businesses entering new markets, launching new products, and scaling existing revenue streams. That means everything from defining your ideal customer profile and building sales playbooks to setting up pipeline stages, pricing strategies, and forecasting models.
For businesses that need senior commercial leadership without the overhead of a full-time hire, I offer fractional sales leadership. This gives you a hands-on commercial leader embedded in your team: setting direction, coaching reps, managing key deals, and building the systems that make growth repeatable.
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Every engagement starts with a free 30-minute consultation to understand your specific challenges and goals. No obligation, no sales pitch.
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