GrowthentialFractional CMO
Senior marketing leadership without the full-time hire. A fractional CMO embedded in your team to build strategy, align marketing with sales, and drive pipeline growth.
Most B2B companies between $2M and $50M in revenue reach a point where marketing needs strategic leadership, not just more execution. The challenge is that a full-time CMO commands $250K+ in salary alone, and many businesses do not need (or cannot justify) that level of investment year-round.
A fractional CMO gives you an experienced marketing executive embedded in your leadership team on a part-time basis. I work alongside your CEO, sales leaders, and marketing team to set direction, build systems, and ensure marketing contributes directly to revenue. This is not consulting from the sidelines. It is hands-on leadership: owning the marketing strategy, managing the team or agency relationships, and being accountable for pipeline outcomes.
What makes my approach different is 20+ years of commercial experience across both sales and marketing. I have built demand generation engines, led integrated campaigns across ATL and digital channels, and scaled regional revenue from zero to $6M+ across APAC. That means your marketing strategy will always be grounded in how B2B buyers actually buy, and how sales teams actually sell. No vanity metrics. No campaigns disconnected from pipeline. Just marketing leadership built for revenue.
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