GrowthentialB2B Marketing & Communications
B2B digital marketing strategy spanning content marketing, advertising, media, and publishing. Deep expertise in ATL, BTL, and integrated campaigns that build brand and drive pipeline.
Marketing in B2B is not about awareness for its own sake. It is about building the trust and credibility that makes your sales team's job easier. Every campaign should contribute to pipeline, whether directly through lead generation or indirectly through brand positioning and thought leadership.
I bring 20+ years of experience across advertising, media, publishing, and digital marketing. That means I understand both the creative and commercial sides: how to craft messaging that resonates with B2B buyers, and how to structure campaigns that deliver measurable business outcomes.
My approach covers the full spectrum of B2B marketing: content strategy and thought leadership, digital advertising and paid media, integrated ATL and BTL campaigns, event sponsorship and speaking programmes, and marketing-sales alignment. I also help teams build the measurement frameworks that connect marketing activity to revenue, moving beyond vanity metrics to genuine pipeline contribution.
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Related Articles
Most B2B content marketing generates traffic without generating pipeline. A practitioner's guide to creating content that your buyers actually use during their purchasing decisions.
A practical framework for building a B2B digital marketing strategy that drives pipeline and revenue, not just traffic and impressions.
Most B2B companies say they want sales and marketing alignment, then organise, incentivise, and measure the two teams in ways that guarantee misalignment. Here is what actually works.
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